Holiday cards aren’t just for families. More and more companies are sending out custom cards during the holidays as a way to personalize their business. Putting a human face on a business is a smart branding tool and a can be an excellent form of advertising for your company. If you’re thinking about creating a card, but aren’t sure how you’d customize it, here are some tips.
Selecting The Right Image
- Take a picture of your entire team or a department within your company (Customer Service Team, Field Sales Team).
- Use a picture of your office or factory.
- Showcase images of your top-selling merchandise.
- Make your logo the centerpiece.
Creating A Mailing List
Crafting Your Message
Not sure what to say? Don’t worry. We’ve got some options you can use. Feel free to plagiarize!
- We hope you have a wonderful holiday season. On behalf of everyone at ________ thank you for your choosing us.
- Wishing you a healthy and prosperous New Year from all of us at __________.
- Sending holiday wishes and joy to everyone you love. Thank you for all your support this year.
- Hope your holiday season is blessed with a spirit of love and celebration.
- Holiday Greetings and Best Wishes from the team at ____________.
- Include your URL, phone number and address. Make it easy for your customers to reach you.
- Make your cards personal. Have the whole team sign each card.
- Skip the Christmas rush. Send your cards after Thanksgiving or even after the New Year. This way, your card won’t get lost during the holiday card rush.
- Include a surprise in the card. Something that aligns with your business is a plus. For example, if you sell chimineas, consider adding a S’mores recipe. If you work in the healthcare industry, include an article that highlights tips for staying healthy during the holidays.
- Handwrite the address. This adds a personal touch and also insures your letter doesn’t get shuffled into the junk mail pile.