ECONOMY CALLS FOR HOLIDAY GIFTS WITH HEART, NOT HYPE
– Picaboo Photo Books & Cards are Heartwarming & Affordable–

PALO ALTO, CALIF. – November 3, 2008 – Move over designer duds and diamond mouth grillz. This holiday season belongs to gifts that are more in keeping with harsh economic times. And sane price tags need not be at the expense of style and soul – online shoppers need only click over to popular photo books and greeting cards from Picaboo (http://www.picaboo.com).

Buy One Photo Book Get One Free – Smart Photo-Bookonomics
Picaboo is currently offering a ‘buy one get one free’ photo book promotion through November 14, 2008 (CODE: NOVBG)*. So creative shoppers can spend as little as $9.99 on a photo book, with another exact copy included for free.

Holiday Photo Books Made Simple
To help pique creativity and set direction for seasonal photo books, Picaboo offers advice and sample albums within its Idea Center (http://www.picaboo.com/ideacenter/). Topics for Christmas include “The Twelve Days of Christmas,” “Kid’s Christmas Cookbook” and “Holiday Thank You Book”.

Once digital photos are taken and Picaboo’s free software is downloaded, a photo book can be created in minutes using an “Auto-create” feature. Alternatively, gift-givers may opt to explore hundreds of page layouts, thousands of page backgrounds, numerous fonts and text colors – for a highly customized photo book.

Picaboo’s Idea Center also guides customers through the process of making great ‘Winter’ photo books, with topics such as, “My First Snow Experience,” “Snow Sports Album,” and “Winter Wonderland.” 

Pricing starts at just $9.99 for an 8x6" 20-page soft cover photo book, and spans to $49.99 for an 8.5x11" 20-page hard cover padded leather photo book. Shipping is additional. Once made, Picaboo photo books can also be easily shared online free of charge.

Greeting cards are available in various sizes and pricing ranges from $0.73-$2.49 per card. Shipping is additional.

About Picaboo
Picaboo is spearheading the digital photofinishing revolution with its innovative free software for creating, buying, and sharing photo books and greeting cards. Headquartered in Palo Alto, California, the company is privately-held and can be found on the web at http://www.picaboo.com.

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* Offer details: Buy any photo book(s) and get one of the exact same photo book(s) for free when the coupon is applied (for example, order one large book, get a second copy of the same large book for free).  Flush Mount Photo Books. The cost of the free book(s), including extra pages, will be deducted from your order total. All photo book sizes and cover options are eligible for this offer.  The discount does not apply to taxes or shipped. Coupon does not apply to shipping cost of the free book(s). Coupon expires at Midnight Pacific Time on November 14, 2008. Cannot be used with any other coupon. We reserve the right to change the terms and conditions of this offer without notice.

Media Contact:
Susie Marino
dearsusan@marino.com
415.613.9138